At Koss Creative, it is our mission to create excitement and loyalty through the development
and growth of our 4 unique brands: Itsa Girl Thing, Straight Up Southern, Lily Grace, and
Topwater. As a company, we are committed to honesty, trust, open communication, and an
overarching passion for what we do.
Itsa Girl Thing is focused on empowering girls of all ages to be themselves, be carefree,
and express their beliefs and bright personalities through our designs and products. Itsa Girl
Thing encourages girls and women to grow in confidence, and find a style that resonates
with them through all seasons of life. It’s no secret that a great outfit boosts confidence, and
that is exactly what Itsa Girl Thing strives to do. We want to empower our customers with
shirts to feel comfortable and courageous.
Straight Up Southern prioritizes affordable tees that allow Southerners to wear their lifestyle.
Straight Up Southern men and women are leaders of their own pack. They work hard and
play hard and aren’t afraid to stand for what they believe in. They’re passionate about their
freedoms, their country, and their Southern values. Our goal is to give our customers an
easy, affordable, and comfortable way to show everyone their personality.
Lily Grace inspires young women to be carefree and confident. Lovingly referred to as
“bees,” our customers are queens of their own social hives. They are bubbly, sweet, but not
afraid to sting! Lily Grace customers are purpose-driven and successful. Friendships and
family are important to Lily Grace bees.
Topwater is inspired by long summer days spent by the water. Whether it’s fishing on the
dock, soaking up the sun by sea, camping on the creekside, or cruising with our favorite
friends and family on the lake; it’s exactly where we want to be. Topwater has a relaxed and
comfortable feel that helps you unwind and enjoy a cold drink on a warm day.
